Power of Email Marketing and Multiple Contact Points

Many businesses which has an online presence typically have email database of prospects or existing clients. However, the potential of this database in most cases remain untapped. Email marketing is very powerful and one can acquire new customers or cross sell other products or services to existing clients, if email marketing is done well.

Often customers need multiple touch points and reminders before making a purchase decision. This can be done by the following ways:

1. Follow up emails: One need to personally follow up and email to the prospects educating them the benefits of your offering.

2. Newsletter: One can send informative newsletter to the the email database. This is an opportunity to show one’s authority on the subject matter.

One should ensure that the database is an opt in database and follow a no spam policy. The response rate of any random database is very poor and will not yield result.

Building opt in databases is the way to go since it will be a long term asset and lot of value can be derived from it.

BVM Internet Marketing is an online marketing company offering SEO, SEM as well as social media marketing services.

Free directories or paid directories ?

This is a valid debate that whether one should be opting for submissions in the many free directories or if one should do the submissions in the many paid directories.

If one is not in a great deal of hurry and has a long term perspective, one can opt for the free submissions since the approvals and benefits from the submissions will accrue over a period of time.

While if one has great urgency for links, one should opt for the paid directories listing which will ensure quick backlinks and approvals.

Since they will be charging money for the links, they will typically ensure that they provide quick approvals. If the directories are popular then the approval time could be large even in paid directories for the economy cost services.

Since there are thousands of free web directories where one can submit their business in the right category and also get a back link, it may be tough to submit on your own. Instead one can outsource to manual directory submission experts like SeoMixi.com. One can focus on the core business operations and outsource the SEO based marketing work to SeoMixi.

Difference between Social Media Marketing and SEO

Can Social Media Marketing replace SEO or can SEO replace Social Media Marketing?

I don’t think so ! I think as an online marketing person one should consider both as two independent activities with little overlap (example Twitter search or search in Facebook). Both are powerful tools to acquire more business. It’s as simple as that.

Facebook has emerged as the undisputed leader in the social media space and allowing businesses to build communities on Facebook is a master stroke from Facebook. For advertisers it is surely good value for money !

And because search is such a simple and commonly used feature and since people are addicted to Google and are madly in love with it, search will continue to attract users and hence the advertisers too for a long time. People are still not aggressively searching on Facebook though at some stage I strongly feel that even Facebook will give more important position to search in it’s UI so that more and more people start using it aggressively to search from the opinion based content of people. Search based advertising based on real time content (well almost) from people’s conversation will be of great interest to advertisers.

Sundeep Tibrewal

Co Founder
NeoBVM

NeoBVM offers packaged seo services via seomixi.com like manual directory submission , article submission, social bookmarking amongst other link building techniques.

NeoBVM offers custom SEO, Social Media Marketing, lead generation services via bvminternetmarketing.com

What is your online marketing strategy?

Great you now have your website up and running ! But what about the traffic that will provide you business and sustainability ?

How do you want to get traffic for your website? Google adwords is a good starting option and can be a good long term option for your business if your product is a high ticket item with decent margins. But for many businesses, pay per click model can be viable only in the initial phase to get some initial customers but in the long run the costs would become prohibitive.

In the long run many businesses are dependent on organic search traffic of Google and for this reason search engine optimization industry is such a large industry. If you want to get SEO done then you need to do both on page optimization and off page optimization.

Off page optimization involves lot of manual submission activities like directory submission, article submission and other such services. One of the objective of such submissions is to get backlink to the target website. SeoMixi.com offers excellent seo services.

List of directories for directory submission

There are many websites which can be used to register your website under the right category. List of some directory submission websites have been mentioned below:

http://www.netbuilders.org/

http://www.searchmonster.org/

http://www.upromote.com/

http://www.webworldindex.com/

http://www.1abc.org/

http://www.businesssearchnetwork.com/

http://www.koollog.com/

http://www.mformer.com/

http://www.notjustmyflorida.com/

http://www.retro-comp.info/

http://www.zoomwiz.com/

http://www.1stw.com/

SeoMixi.com offers great manual directory submissions service. They also offer rss feed submission, article submission, press release submission services.

Backlinks from manual directory submission

Getting good link baits is not very easy. Obviously there is no substitute for quality content to engage the users and have such powerful resources on the website that people will naturally link to your website.

However, listing your website in the right categories in hundreds of web directories is a good  way to get backlinks to the website.

You can outsource such manual directory submission service work to companies like seomixi.com

SeoMixi provides different submission services to article directory submission, rss feed submission, press release submissions and other such services.

Directory submission is extremely useful for SEO

In the seo world there are so many variables and so many different activities which truly confuses the online marketing world. But there is overall consensus in the value of back links to the target website.

Directory submission provides an authentic opportunity to acquire links to the website by listing the websites in the right category. One can even provide the description regarding the product or service offering and the title of the website.

However, one needs to be careful of not using spammy automated software and instead use genuine manual directory submission service offered by companies like http://www.seomixi.com

There is an approval cycle involved and hence the benefit will not be immediately visible but instead it will be visible after one or two months after the directory submission after the submissions have been approved and the Google spiders have indexed them.